Free Business Fire Audit | Lead Through Fire

Step 1 of 5

About Your Business

Tell us who you are so we can personalize your audit report.

Full Name *

Please enter your name

Business Name *

Required

Phone Number *

Valid phone required

Email Address *

Valid email required

City / State *

Website URL (leave blank if none)Leave blank if you don't have one — that tells us something too.

Industry *

Years in Business *

Step 2 of 5

Your Website & Online Presence

These questions score how well your website attracts and converts visitors into customers.

1. How would you describe your current website?

We don't have a website0 pts

We have one but it's outdated — over 3 years old4 pts

We have a website, updated 1–3 years ago10 pts

Current and updated within the last year15 pts

2. Can visitors easily request a quote or contact you through your website?

No / no website0 pts

There's a contact page but leads rarely come from it4 pts

Easy to contact — but the process could be improved10 pts

Clear CTAs everywhere — we get regular online contact requests15 pts

3. How does your website perform on mobile devices?

No website0 pts

Difficult to use on a phone — broken layout, tiny text4 pts

Works on mobile but could be faster and cleaner10 pts

Fast, clean, easy to tap and call from any device15 pts

Step 3 of 5

Trust & Visibility

How do prospects find you and decide to trust you before they ever call?

4. How would you describe your Google review situation?

No Google Business Profile, or fewer than 5 reviews2 pts

6–15 reviews, rating under 4.06 pts

16–30 reviews, rating 4.0 or above10 pts

30+ reviews, rating 4.5+ — strong local reputation15 pts

5. Do you have real job photos, testimonials, or before/after examples visible online?

No — very little proof of our work online0 pts

A few photos here and there, nothing organized5 pts

Some photos and a couple testimonials10 pts

Strong presence — real photos, reviews, and testimonials everywhere15 pts

Step 4 of 5

Lead Flow & Follow-Up

Most jobs are lost in the follow-up phase, not the marketing phase. Let's see where you stand.

6. How quickly do you typically respond to a new lead or inquiry?

Whenever I get to it — some leads fall through the cracks0 pts

Usually within a few days3 pts

Same day or next morning7 pts

Within 1–2 hours — speed to lead is a priority9 pts

7. What happens when someone calls and you can't answer?

They're probably gone — I lose those leads0 pts

They hit voicemail but I'm slow calling back2 pts

I try to call back as soon as I can4 pts

I have automated missed-call text-back to capture the lead immediately6 pts

Step 5 of 5

Growth & Goals

Almost done — these last answers help us tailor your report.

8. What best describes your business right now?

Just trying to keep the lights on — surviving mode2 pts

Stable, getting work, but not growing intentionally5 pts

Actively trying to grow but don't have a clear strategy7 pts

Ready to grow — I have capacity and I'm building the engine10 pts

Biggest challenge right now *

Average job or ticket value

Are you open to a free 30-min strategy call if the audit shows clear opportunities?

Yes — if there are clear gaps I want to know how to fix them

Maybe — depends on the results

No — just wanted the score

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